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Updated On January 30, 2024 | Published By: Brandy Stratton | In Entertainment
Supa Cent (Source: Instagram)
- Supa Cent is an Instagram celebrity and entrepreneur who founded the cosmetic brand The Crayon Case
- Her company The Crayon Case sold $1 million worth of merchandise in less than two hours
- She believes that success does not come overnight
Supa Cent whose real name is Raynell Steward is an Instagram celebrity and entrepreneur. She is the founder of CEO of the cosmetic brand The Crayon Case. In 2018, she made headlines after her company The Crayon Case sold $1 million worth of merchandise in less than two hours.
Businesswoman Supa Cent (Source: Getty Images)
She is a former waitress who found her true calling in a Box of Crayons eyeshadow palette which took the beauty community by storm. Supa said,
“Your family will support you after the strangers support you. Reach out to the people who don’t know you, because if they love your products, then they will begin to love you. And most importantly, when you’re promoting, be sure to touch all demographics.”
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Supa Cent and her partner Lou (Source: Essence)
Supa Cent has two children with Lou. The couple first welcomed a daughter Lea Mae Leagea. In December 2020, she welcomed her second child with Lou. Even though she has a busy life, she makes time for Lou and her children.
Beginning of success
Supa Cent did not achieve success overnight. She had multiple odd jobs before becoming famous. For surviving, she took jobs as a housekeeper and a waitress. She gained popularity through The Vine. Now, her Instagram account has 2.7 million followers.
Likewise, her YouTube channel has 190k subscribers. Social media helped her a lot to be where she is at present.
Business advice from Supa Cent
Supa Cent revealed how she keeps her business running. She revealed that she hires people who can help her do things that she does not do. Supa revealed that it is important to stay true to yourself when it comes to building your brand. She added,
“A lot of my followers were there since the very beginning when I was a housekeeper; when I was a server. I was on social media since [Hurricane] Katrina. So I connected with my following because I am so personable. I want them to understand that no matter how big I got or how much money I made, I am the same person.”
Businesswoman Supa Cent (Source: Instagram)
She believes that success is not overnight. Success does not have an elevator so stairs should be taken.
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